What Roland Printer is Right For You

Everyday we get the question what Roland Printer is right for my business? In about 3 questions we can answer this question.

1. What type of printing are you looking to do?  Vehicle wraps, banners, heat transfers, fine art, ETC.

2. What speed are you looking for? When a new business is starting out speed is not a huge factor because they don’t have that large customer base. The slower print speed is okay and it saves them money with allows to buy that extra piece of equipment that may be needed.

3.  Space?  We always want to make sure that you have enough space in the facility where your putting your printer.

The four printers below are the most popular printers’s that Roland Makes. All four have the Print and Cut capability in one unit

BN-20 packs everything into one, powerful, profit-producing package. With award-winning eco-solvent inks including metallic and white options, a range of material compatibility and integrated contour cutting, the BN-20 is easily the most versatile print device in its class. The BN-20 is perfect for creating t-shirt graphics, poster prints, stickers and decals – all from the comfort of your desktop.

McLogan’s #1 seller
Roland TrueVIS SG series printer/cutters offer all the quality and versatility of a Roland, at an unbeatable price. TrueVIS ushers in a new era of integrated printing and contour cutting, and the SG delivers the value you need to quickly and easily build your business. With two models to chose from 30″ and 54″

XR-640 large format printer/cutter with metallic and white ink delivers maximum versatility and productivity with unsurpassed image quality. Thousands of print service providers have built their business on the XR-640, with the ability to produce everything from banners, vehicle wraps and fine art to print/cut labels, decals, point-of-purchase displays and so much more.

Roland Pro 4 SOLJET

Roland Pro 4 SOLJET

The two printers below are great for doing banners ,vehicle wraps and or businesses that are larger and already have vinyl cutters.

VersaEXPRESS RF-640 is a large-format inkjet printer the smart choice for your business. Efficient, reliable and affordable, the VersaEXPRESS RF-640 delivers outstanding prints day in and day out.

New EJ-640 large-format color printer has dual staggered print heads and a rigid new industrial design, productivity and quality are built in. So are big-time savings. The EJ-640 runs with new Roland DG EJ INK that costs up to 35% less than the competition. The result? High-volume, low-maintenance printing and bold, exciting colors with higher profit margins.

Let Mclogan help you make the best printer choice for your business at one of our four locations.

10 Best Screen Printing and Sign Supply Products

There’s been a big shift in the screen printing industry towards eco- friendly products that yield great results, while being healthy for you and the planet.  We’ve also seen vinyl take off, with car wraps and the majority of those jobs being either for advertisements, or just strait up color changes.

Here’s our top 5 Screen Printing Supplies:

  1. Franmar Color Change:  an eco-friendly way to unclog and clean screen printing mesh.
  2. Eco Click Frames: environmentally safe product where you buy 1 screen and then can switch out and change mesh counts as needed.  No glues or chemicals needed!
  3. Thermotron Heat Press:  affordable heat press with the 3 in 1 LCD screen to help manage the tempature, time, and quantity.
  4. Livingston Tag Pallet Board:  allows for printing of a t-shirt neck label and the front of the t-shirt in one step.
  5. Mclogan Emulsion Remover Concentrate: most affordable emulsion remover on the market.

Top 5 Sign Supplies:

  1. Magnetic Vinyl Applicator:  the magnetic squeegee will hold your knife, while the squeegee will hold your vinyl in place.  You don’t even need to use tape!
  2. Knifeless Tech Design Line:  Tape that cuts through vinyl just like a plotter…genius!
  3. Avery Supreme Vinyl Wrap: This dual layer vinyl combines both color and clear protective layers providing a paint-like finish that is both durable and dazzling.
  4. Roland SOLJET Pro 4 XR-640:  Roland’s fastest, most powerful wide – format color printer/cutter ever, the 64-inch Pro 4 ushers in a new era of quality, precision and performance.
  5. Nikkalite Reflective Vinyl:  Highly reflective vinyl with a 7 year warranty.

xr640-1It’s been a great year and we thank you for your business.  Now that 2015 is officially off and running we hope that your year is filled with love, wealth, happiness and health!

 

Large Format Vinyl Wrapping

Updating the look of your RV, truck or boat can be as easy as printing a new vinyl wrap and applying it.  Let your creativity go into full force as you design an image that can represent you and/or your business.  Here’s how to print on a large format printer and  how to vinyl wrap a large object (truck, houseboat, rv).

Roland SOLJET Pro 4 XR-640 is the best large format printer on the market!  This wide format (64 inch) plotter and cutter is precise, quick and efficient.  Offering the use of 8 different colors with 4 different color variations.  These large format prints are so vivid and offer up a “wow” factor unlike other printers.  This printer is perfect for banners, signs, decals, vehicles, boats, etc.

Here are the 4 different color variations that help make the prints look so real:

  • CMYKLcLm + Light Black
  • CMYKLcLm + White + Metallic
  • CMYKLcLm + Light Black + White
  • CMYKLcLm + Light Black + Metallic

Most people will design their large image in Photoshop Illustrator and then send it to Roland Versaworks Rip Program where you can then tweak your design as needed. You can adjust the ink amount that goes onto the vinyl, adjust the colors, or flip the image if you are printing on two sides of something.

When it comes to vinyl wrapping a large object you first want to take accurate measurements of whatever you plan on wrapping.  For this post we will be talking about a houseboat, so we took overall measurements, took some photos of the houseboat and took measurements of all the windows where there wouldn’t be any vinyl.  Some vehicles will have exact templets of the vehicle make and model that you get online, this doesn’t apply with a houseboat, but for other large vinyl jobs it is convenient.

Once you have your measurements and templet made then you can begin the design process in Photoshop Illustrator.  Adding in ghost images that overlap to create depth, business logos/brands, splatters, dripping ink pieces, shadows, themes… let your creativity run wild!   Then transfer your image to Versaworks and get ready to print.

If you are printing on Avery or Oracal you want to do a color profile to ensure that your colors print the way you intend for them to look.  Most people will pick a piece of their artwork to test print.  However, some vinyl printers do NOT do test prints unless there is a specific pantone color that they need to match for brand recognition (think of McDonald’s golden arches).

You can choose to print your image vertically or horizontally depending on the surface you are wrapping, how many people you have to helping you, and by the number of seams that you will want to have.

The picture below shows a houseboat being wrapped horizontally which look challenging, but they had enough guys helping to make it work.  Also their design was very detailed so it was probably a smarter choice for them to have just one seam to have to worry about lining up rather than 5 or 6.

When you get to the actual vinyl wrapping process you first want to clean and prep it.  Some people will detail their vehicles before, but for a houseboat you can spray and wipe down RapidPrep.  Once the surface is fully dry then you can begin to wrap.

If you are wrapping vertically then you would tape the middle, cut the backing off of the top and apply the top vinyl piece first.  Then you would apply the bottom piece.

If you are wrapping horizontally you would tape along the bottom edge, flip it down, peel off the backing and cut off the backing as close to your cut edge as possible.  Then flip it up and start squeegeeing from the middle out.  Using a wet edge squeegee with a wet application usually works best so that you don’t scratch the image.  You can get a Wet Edge Squeegee here and the Rapid Tac application fluid here.

Ducky Vinyl Wrap is the fluid to finish the job.  This will remove all the water spots, protect and enhance the shine of your nice new wrap!

Call us today for help on your next large format job.   IMG_2629

 

 

Removing Old Vinyl with Vinyl Off


IMG_2211Vinyl wrapping cars, boats, and trailers is now so common that most of us see different advertisements, images or designs daily.  But what happens when you want to remove your existing vinyl?  That’s where Vinyl Off by CrystalTek makes all the difference!!!

First, lets start with the vinyl that you should be using on your wrap jobs.  We recommend our vinyl customers to wrap with either Avery Vinyl or the Oracal 970 Series.  Both brands offer vinyls in many different colors, finishes, prints; all the while lasting anywhere from 5-10 years depending on the conditions.

When starting a new wrap job you may need to remove existing old vinyl.  Removing old vinyl can take hours and be very labor intensive.  The adhesive on most vinyls is made to last years, so removing larger pieces of vinyl, especially old vinyl can be tedious when the vinyl is cracked and breaks apart every few inches.  Imagine trying to remove a small sticker from your car that continually keeps ripping every time you try to pull it off, but on a much larger scale when dealing with full wraps…It’s exhausting!

We experienced this first hand when trying to remove 5 year old vinyl from a houseboat.  The first day was spent with a heat gun, and plastic scrapers, where the vinyl broke off in about 3-6 inch pieces.  After hours of labor, and blistered hands we eventually called it a day and then had a friend bring up Vinyl Off.  Once we were using Vinyl Off the job was so much easier.

With Vinyl Off we were able to remove the vinyl we applied 3 years ago, along with the black and purple reflective vinyl that we applied 15 years ago.

In the picture below you can see that we used an Oracal 970 Series Silver Metallic vinyl hoping to cover up the old existing black and purple stripes.  We had tried previously to remove the stripes, but the chemical solutions to remove vinyl were not made the way they are made today.  Hoping to just cover the old stripes we applied the Silver Metallic in vertical panels.  Within 3 years the reflective beads and the heat from the sun made the old stripes burn through our newer vinyl.  This is where Vinyl Off made all the difference.  Not only did the newer vinyl peel right off, but we were able to scrape off the 15 year old vinyl!

IMG_2200

Vinyl Off works by penetrating through the vinyl and then by attacking the adhesive.  Allowing you to remove the vinyl in large strips, speeding up the process by hours.  It’s always best to remove old vinyl with some sort of heat.  Either a hot heat gun, or in much warmer climates the strength of the sun.

After your old vinyl is removed there will be some slight adhesive left and you will then want to use Rapid Remover to remove all the adhesive.  Rapid Prep will be your next step to prep your vehicle for your next wrap job.

If you have any questions or if you would like Mclogan to put together a “wrap chemical kit” for you call us.

IMG_2209

 

Grow Your Business With Roland Printers

Roland Printers offer superior digital printing equipment with reliability, service and support. Roland’s inkjet family includes a wide range of technologically advanced, yet user-friendly, color printers and printer/cutters designed to suit the varying needs of graphics and specialty imaging professionals.

Screen shot 2014-03-12 at 10.39.20 AM

Die Cut Labels and Decals
Roland’s printer/cutters are perfect for creating die-cut labels and decals of virtually any shape with optimum precision, speed and ease. Integrated printing and contour-cutting technology simplifies the process dramatically, saving you considerable time and money. Roland’s printer/cutters also allow for unattended printing. You can program a job to run all night, and your labels or decals will be perfectly printed, contour cut and waiting for you in the morning.

Banners
Offering different ink configurations and boasting advanced  print head technology, Roland printer/cutters are designed to produce stunning banners at fast speeds. State-of-the-art print head and variable droplet technology delivers banners with rich color density, greater detail in the highlights and smoother blends and transitions overall.  248820_1873122682165_7340521_n

Signs
Roland printer/cutters work in conjunction with Roland’s Eco-Sol MAX  eco solvent ink to create signs with exceptional images and text that are durable up to three years outdoors without lamination. Offering high color density and a wide gamut, Eco-Sol MAX  performs beautifully on a wide range of coated and uncoated media. Prints dry quickly for easy handling and production throughout the sign production and finishing process.

Vehicle Wraps
Roland’s large format (30”-64”) printer/cutters are synonymous with professional quality, eye-catching vehicle wraps and graphics. Each model boasts an integrated two-stage heater system that dries prints quickly, even in high-speed modes, for immediate finishing, installation or collection by the take up roll.  111 Ink vehicle wrap

Posters and Backlit Displays
Eco-Sol MAX ink increases the versatility of every Roland printer/cutters by performing on a wide range of both coated and uncoated media, including a variety of papers for posters and film for unsurpassed backlit displays.

Wall Graphics and Murals
Roland printer/cutters are ideal for producing a variety of wall graphics and murals for residential, office and retail applications. Roland’s newest media offerings are designed to perfectly complement the performance of Roland’s advanced large-format inkjets and Eco-Sol MAX  inks. This results in stunning, easy to apply and remove graphics for enhancing the walls of any home or workplace.  th-4

Fine Art and Photos
Eco-Sol MAX ink and variable droplet technology allow the RIP to choose from seven different droplet sizes, enabling each Roland printer/cutter to deliver fine art and photographic reproductions with exquisite detail and vivid color. Roland’s line of Solvent Canvas Media offers excellent gamut and image quality with Roland Eco-Sol MAX ink.

Colorful Print & Cut Heat Transfers
Making profit on custom short run apparel is all about versatility and ease of use. The Roland printers deliver vibrant printing, contour cutting and metallic ink for creating full-color, short-run T-shirts, sweatshirts, bags, hats and other textiles. Choose our specialized HeatSoft® Transfer Material (ESM-HTM2) and Polyester Transfer Mask (PGM-PTM), specifically designed to work with Eco-Sol MAX ink for print/cut inkjet heat transfers to cotton or cotton blend garments.

Roland Printer Cutter BN 20 – Powerful, Profit Producing, Easy

With the Roland Printer Cutter BN 20,  Roland has taken everything that makes a Roland printer great and packed it into one powerful, profit-producing package.  Not only does this machine cut, but it prints with award-winning mild solvent inks.  The Roland Printer Cutter BN 20 makes your media options endless, whether you are printing with metallic inks or white ink.  This one machine can be used as a t-shirt printing press, a sign making machine, or both and all from your own computer.

Roland Printer Cutter BN 20

The Roland BN 20 utilizes the same advanced print technology as Roland’s VersaCAMM VS series.  The new piezo inkjet head prints up to 1440 dpi using variable droplet technology with seven precise droplet sizes to optimize image quality.  Roland Intelligent Pass Control™ Technology delivers exceptional quality prints with smoother gradations, richer density and deeper image saturation for photographic and vector output.  Best of all, the print technology is built to last.  The gold-plated head reduces static, preventing clogging, and a patent-pending wiper system decreases wear and tear on the print head and prolongs its life by reducing buildup.

  • Create custom labels, stickers, or graphics for any occasion or product.  Metallic Silver Eco-Sol MAX inks can be printed as a spot color for vibrant silver text/graphics.

Roland Printer Cutter BN 20 from McLogan Supply  

  •  Roland’s print-cut technology is great for a one-step seamless production cycle for window signs.

Decal produced on the Roland Printer Cutter BN 20

  • No Roland has ever been easier to use.  The BN-20 functions through VersaStudio utility software.  The software package is actively open in Windows task bar and controls basic machine functions, status and calibrations.  This software also monitors replacement of consumable parts like the blades and wipers.
  • The bundled design software comes with your Roland Printer Cutter BN 20.  Once you purchase your BN 20 you will also get the VersaStudio complete with R-Works, an easy to use design package created by Roland.  It allows you to import stock photos or your own personal photos, create original layouts with text, and edit custom print and cut graphics. Some people design in Photoshop or Illustrator and then bring their image into VersaStudio, but that is just a preference and not always necessary.
  • A Vector art library is also on R-Works to help get you designing with stock images.

All Roland Printers come with a 2 year warranty and certain McLogan employees are specifically trained in dealing with all Roland products. Call Jett today at 818-718-0888 or Danny 715-999-1194 to schedule a meeting to view and use this Roland Printer Cutter.

Spotlight on McLogan Customer: One 11 Ink

McLogan SupplyLarge format printing with digital technology is One 11 Ink’s specialty. They do eye catching vehicle and boat wrap graphics, banners of all sizes, trade show printing and even artists canvas fine art prints. Located in Valencia, California, they are known for providing excellent service, creative designs, spectacular print results and great pricing.

For the past 12 years One 11 Ink has built a reputation for meeting clients’ large format printing creative goals and production needs in a timely fashion. They have the talent and resources to handle a client’s project from conception to completion. They offer expert large format printing services, with excellent pixel density and rich colors for superb results.  They do a wide variety of digital printing services but here are the most popular:

  • Vehicle wraps for businesses, events, fleets, private autos and vehicle color change
  • Boat wraps – all sizes
  • Custom printed & cut vinyl decals
  • Point of purchase (POP) displays
  • Awesome tradeshow and banner graphics
  • Window graphics of all sizes
  • Artists canvas prints up to super large scale

McLogan Digital SuppliesWraps: One 11 Ink is an experienced specialist in large vehicle and car wraps including design, printing and installation. If you want more people to know about your business or just want to change the color of your car, vehicle wrapping is great way to make a splash. Their vinyl wraps use only quality vinyls, long-lasting inks and are laminated for added durability. Highly experienced installers insure your wrap is expertly applied whether you are wrapping one car or a fleet of vehicles.

One11ink has been wrapping vehicles and boats since 2000. There isn’t anything that moves that they have not wrapped including Ferraris, Bentleys, professional race cars for high-end companies, cars, trucks, vans, SUVs, speed boats, trailers, motor homes, motorcycles, helicopters, helmets and more.

Banners: For outstanding color and crispness on indoor or outdoor banner images, One 11 Ink offers the latest technology in digital printing that can be scaled to any size.

Graphics: Dramatic branding for tradeshow graphics, pop-up displays and window graphics can be done from your designs or they will do them custom for you.

Artist Canvas Prints: Large format print technology can now create such true color and pixel dense graphics that even fine art can be produced with the right equipment and an experienced printer.

One 11 Ink has a long list of loyal customers. McLogan Supply who specializes in screen printing supplies and wide format digital printers and equipment, salutes this growing Los Angeles County based, large format printing company for their great reputation and creative designs! See their website for more information about One 11 Ink or their services.

Signage, Vehicle Wraps to Fine Art – All with Roland’s New SOLJET Pro 4 Large Format Printer

Roland SOLJET Pro4 XR-640

McLogan Supply is excited to announce that they have been selected as authorized distributor for the launch of the new Roland’s SOLJET Pro4 XR-640 large-format printer. This is a game changer for highest quality vehicle wraps, banners, posters and backlit displays, large format signs, photos and  fine art.

The Roland SOLJET Pro4-XR640 is the sure fire printer to meet all of your large and high resolution design needs. The expert team at McLogan specializes in equipment and supplies for digital printing, sign making and vehicle wrapping and offers factory trained know how for getting started with the Roland Pro4 as well as follow-up support.

With its two inline, mirrored printheads, integrated printing and contour-cutting technology, and new, environmentally-friendly Eco-SOL MAX 2 inks, the Pro 4 XR-640 large-format printer delivers both greater productivity and unsurpassed image quality printing up to 720 x 1440 dpi.

Whether the job required is a signage or a complex vehicle wrap, this machine does the job and does it well. With a 64-inch base, the Roland Pro 4 can handle jobs large and small with ease. Roland described this printer as “production perfected”.

The perfection delivered from this printer brings a sketch or photo to life with unsurpassed clarity rendering exquisite detail and stunning color. Up to eight colors can be printed in one design using the Roland SOLJET Pro4. Metallics are easily printed as well if you want to give your design some extra pop. It prints up to 528 square feet per hour making even the biggest jobs fast and easy.  A key feature of this large format printer is that it can print on coated or uncoated surfaces.

Another distinguishing feature of this large format printer are images can be rendered beyond realistic. Every detail of a face and every pixel in an image are seen clearly. Aiding in the clarity and precision of each image is the dual mirrored print heads. Not only are high-definition quality projects produced but also the machine is nickel free and produces virtually no odor.

A feature that is totally unique to the Roland SOLJET Pro4 XR-640 is the light black ink for seamless graduations. With light black, you achieve neutral gray for smooth gray scale gradations and precise photographic images. This renders beautiful variations in skin tones and makes colors more vivid. If that is not enough to catch your interest, the machine is easy to program as well.

For those starting out, this new era of printer may seem daunting to use at first. No worries…McLogan is always there when you need support. Their equipment experts can help you to with everything from setup to understanding a technical mishap that can be fixed over the phone with their guidance.

McLogan is a family owned business, founded in 1922, on the principle of putting customers first. Their winning combination is offering high quality products and personalize service to their customers…that’s why we have been around for 90 years.

For more information about the Roland SOLJET Pro4 printer or any of our other large format printers, give us a call at our Los Angeles location! Join us on Facebook!

The “Art” of Great Advertising with Vehicle Wraps

The “Art” of Great Advertising with Vehicle Wraps – 5 Important Guidelines

Simple message brand well presented

Commercial vehicle wraps could be considered a blend of advertising and art if done well and can create many memorable impressions. Considering the time, money and talent companies commit to produce commercial vehicle wraps in order to build their businesses; it makes sense to apply the fundamentals of good outdoor marketing and good design.

The blend of good marketing principles and the art of wrap design are simple and similar to any effective billboard:

But those simple principles are overlooked more often than you would expect and the intended purpose, advertising and brand recognition, fails.

So why is this medium with so much potential not always as effective as it could be? Consider the success of an effective vehicle wrap advertising requires two diverse skills.

1. The company doing customer’s the wrap must be skilled in this medium, be excellent at installation and have the necessary expertise with large format digital printing

2. The graphics and brand messaging must be done by someone experienced and successful at this type of outdoor advertising much like great billboard design

A vehicle wrap company may be top experts at installation but may lack experience or the staff for designing effective display advertising for a moving vehicle, which is very different than print media. Conversely, the display advertising expert needs a company experienced at installing wraps to ensure their customer is happy with the end product. However, what if you want to be a one-stop-shop?

You can be if you combine the fundamentals for vehicle advertising and good design. Whether you are a graphic designer for outdoor advertising mediums or you own a wrap business interested in increasing market share, these guidelines will help you make visually impactful messages while increasing the return on investment for advertising programs for your business or a clients.

For companies that install vehicle wraps that means more happy clients and that means for vehicles to wrap!

You might find these points somewhat controversial or “not your style”, but keep an open mind. Here are 5 tried and true ways you can dominate with commercial vehicle wraps:

#1: Make sure you brand images are outstanding (literally)

Great brand image and effective message

Extensive market testing shows that Design (not content) is King in terms of gaining people’s trust and keeping their attention for those critical first 2-3 seconds. In a study conducted by Dr.Elizabeth Sillence, a senior lecturer on psychology and communication, found that people developed trust issues related to design. Good, clear design can establish trust immediately vs. poor or confusing design that creates instant rejection. We do indeed judge a book by its cover!

Vehicle wraps flop from a marketing perspective if the company has a poor brand identity or a unclear logo from a design standpoint. Unless you already have nationwide brand recognition, your brand needs to be the primary message for a vehicle wrap. Why? If you are a small or medium sized business trying to gain new business in a community, what you want people to remember is your brand so they can find you later.

Look at your brand identity and logo. If it’s not super professional, eye-catchingly attractive from a design standpoint (confirmed by candid observers) and coveys what you offer in an instant, this is an opportunity – not a problem. For people serious about building their businesses, this is a no brainer. It is an opportunity to redo or update your brand image or logo and make a splash about re-launch too!

#2: Minimize Advertising Copy (a lot)

It’s especially important to keep simple messaging on smaller vehicles. Unless a vehicle is parked, people only have a few seconds to take in your message. With larger vehicles, like trailers that are mainly for stationary use, you have more leeway but this rule still applies.

Brand message pops

There are really only 4 few things that an effective vehicle wrap should have:

      • Powerful brand messaging
      • Your website address
      • Your phone number
      • Tagline message (optional)

Lists or multiple lines of text are not effective as a rule on a vehicle wrap. Since a large portion of your exposure is when the vehicle is moving, people will not remember your brand if there is too much to read. To be continuously effect, you need to convey one to two memorable impressions that will send people to the web to or phone to learn about your business. The rule of thumb is to relate to vehicle wrap ads like a billboard. The more copy on a billboard the less people take away OR miss the message all together.

#3: Avoid Photos (or use them judiciously)

Sure a lot of “wrappers” and designers would not agree with this point but unless you have a very big vehicle with lots of space for relevant pictures, photos generally do not convey your brand. They are distracting if not used judiciously and viewers may end up focused on the pictures – we are wired for look at pictures – and can miss the brand all together. If you do use an image, ask yourself:

      • Does the photo connect the viewers to the company?
      • Does it convey the company’s brand identity?
      • Would the message be more clear or effective without a picture?

Great logo for brand message overwhelmed by the photos

A photo might connect me with what the company does, but if the brand is good and properly executed, it wins easily.

Look at the example on the left. The pictures of the dogs are great and there is certainly a connection to the service. But, they do not convey the brand. Look at their logo…it’s great and you can hardly see it! If the logo was prominent vs. the pictures, the brand, message and information come across with more impact and it would be easier for people to absorb and remember the company.

I only gave myself 2.5 seconds to view the message because that is ALL the time the average viewer has when the vehicle is moving. After 2.5 seconds are up, will your message be lost amid all the elements trying to grab for a potential customers attention.

There are occasions that might call for a well-placed photo. For example on box trucks, big trailers or a very simple message, but there is no question that powerful brand messaging the most effective way to get your name and contact information across quickly. But think about the vehicles you have seen wrapped where the photos dominated. How many of the brand messages got across?

Rule #4: Design to Stand Out in the Crowd (and the roads are getting more crowded every day)

Too many elements

Now don’t get us wrong, we love diamond plate, carbon fiber, tribal flames effects. Some marketers say use these to make your commercial vehicle wrap stand out. Consider the opposite can be true for vehicle wraps for businesses. They are great for fun vehicles, stationary rigs at shows and do add dramatic effect, but not always good for getting your primary message across in a few seconds. Why is that?

To the eye, as your vehicle goes by, all those fills, “noisy” backgrounds, photos, flames and glows, are scattered with visual noise often leave a potential customer saying “but what was the message?”. Designing a vehicle wrap, which stands out, that has impact that can be read, absorbed, and remembered makes it much easier to be seen among the ever-increasing vehicle ad messaging. Clever is good…clutter is not.

Rule #5: Make your Message Simple (and obvious)

Every time potential customers have to work to figure out the brand messaging, it’s a lost prospect and if you think about it, defeats the point of having a commercial vehicle wrap. It is a classic mistake when designing wraps, to confuse this medium with print design. With print design the viewer can absorb the advertising and understand the message if it is well done. With vehicle wrap advertising you have about two blinks of an eye.

So here’s the nutshell….consider that there is one, primary message you’re hoping the viewer will take away:

      • What is it?
      • Does your wrap design effectively communicate it in 2 to 3 seconds?
      • Does it get lost in the visual noise?

Confusing images, scattered information

And here is a lesson to avoid. When designing your vehicle wrap ensure your message and information is legible from a good distance!

So if you want to grow your vehicle wrap business, be the company that understands and uses appropriate images, messaging and brand impact and that understands  how to marketing your clients business as effectively as possible given how their vehicles will be used. Your wraps will stand out in the crowd!

McLogan Supply has a complete line of vehicle wrap supplies for commercial, personal and just plain artistic fun for all levels of “wrappers”. We are happy to answer questions too! Stop by a McLogan store near you or visit us online! Join us on Facebook.