Spotlight on McLogan Customer: One 11 Ink

McLogan SupplyLarge format printing with digital technology is One 11 Ink’s specialty. They do eye catching vehicle and boat wrap graphics, banners of all sizes, trade show printing and even artists canvas fine art prints. Located in Valencia, California, they are known for providing excellent service, creative designs, spectacular print results and great pricing.

For the past 12 years One 11 Ink has built a reputation for meeting clients’ large format printing creative goals and production needs in a timely fashion. They have the talent and resources to handle a client’s project from conception to completion. They offer expert large format printing services, with excellent pixel density and rich colors for superb results.  They do a wide variety of digital printing services but here are the most popular:

  • Vehicle wraps for businesses, events, fleets, private autos and vehicle color change
  • Boat wraps – all sizes
  • Custom printed & cut vinyl decals
  • Point of purchase (POP) displays
  • Awesome tradeshow and banner graphics
  • Window graphics of all sizes
  • Artists canvas prints up to super large scale

McLogan Digital SuppliesWraps: One 11 Ink is an experienced specialist in large vehicle and car wraps including design, printing and installation. If you want more people to know about your business or just want to change the color of your car, vehicle wrapping is great way to make a splash. Their vinyl wraps use only quality vinyls, long-lasting inks and are laminated for added durability. Highly experienced installers insure your wrap is expertly applied whether you are wrapping one car or a fleet of vehicles.

One11ink has been wrapping vehicles and boats since 2000. There isn’t anything that moves that they have not wrapped including Ferraris, Bentleys, professional race cars for high-end companies, cars, trucks, vans, SUVs, speed boats, trailers, motor homes, motorcycles, helicopters, helmets and more.

Banners: For outstanding color and crispness on indoor or outdoor banner images, One 11 Ink offers the latest technology in digital printing that can be scaled to any size.

Graphics: Dramatic branding for tradeshow graphics, pop-up displays and window graphics can be done from your designs or they will do them custom for you.

Artist Canvas Prints: Large format print technology can now create such true color and pixel dense graphics that even fine art can be produced with the right equipment and an experienced printer.

One 11 Ink has a long list of loyal customers. McLogan Supply who specializes in screen printing supplies and wide format digital printers and equipment, salutes this growing Los Angeles County based, large format printing company for their great reputation and creative designs! See their website for more information about One 11 Ink or their services.

Signage, Vehicle Wraps to Fine Art – All with Roland’s New SOLJET Pro 4 Large Format Printer

Roland SOLJET Pro4 XR-640

McLogan Supply is excited to announce that they have been selected as authorized distributor for the launch of the new Roland’s SOLJET Pro4 XR-640 large-format printer. This is a game changer for highest quality vehicle wraps, banners, posters and backlit displays, large format signs, photos and  fine art.

The Roland SOLJET Pro4-XR640 is the sure fire printer to meet all of your large and high resolution design needs. The expert team at McLogan specializes in equipment and supplies for digital printing, sign making and vehicle wrapping and offers factory trained know how for getting started with the Roland Pro4 as well as follow-up support.

With its two inline, mirrored printheads, integrated printing and contour-cutting technology, and new, environmentally-friendly Eco-SOL MAX 2 inks, the Pro 4 XR-640 large-format printer delivers both greater productivity and unsurpassed image quality printing up to 720 x 1440 dpi.

Whether the job required is a signage or a complex vehicle wrap, this machine does the job and does it well. With a 64-inch base, the Roland Pro 4 can handle jobs large and small with ease. Roland described this printer as “production perfected”.

The perfection delivered from this printer brings a sketch or photo to life with unsurpassed clarity rendering exquisite detail and stunning color. Up to eight colors can be printed in one design using the Roland SOLJET Pro4. Metallics are easily printed as well if you want to give your design some extra pop. It prints up to 528 square feet per hour making even the biggest jobs fast and easy.  A key feature of this large format printer is that it can print on coated or uncoated surfaces.

Another distinguishing feature of this large format printer are images can be rendered beyond realistic. Every detail of a face and every pixel in an image are seen clearly. Aiding in the clarity and precision of each image is the dual mirrored print heads. Not only are high-definition quality projects produced but also the machine is nickel free and produces virtually no odor.

A feature that is totally unique to the Roland SOLJET Pro4 XR-640 is the light black ink for seamless graduations. With light black, you achieve neutral gray for smooth gray scale gradations and precise photographic images. This renders beautiful variations in skin tones and makes colors more vivid. If that is not enough to catch your interest, the machine is easy to program as well.

For those starting out, this new era of printer may seem daunting to use at first. No worries…McLogan is always there when you need support. Their equipment experts can help you to with everything from setup to understanding a technical mishap that can be fixed over the phone with their guidance.

McLogan is a family owned business, founded in 1922, on the principle of putting customers first. Their winning combination is offering high quality products and personalize service to their customers…that’s why we have been around for 90 years.

For more information about the Roland SOLJET Pro4 printer or any of our other large format printers, give us a call at our Los Angeles location! Join us on Facebook!

8 Steps – The Do’s and Don’ts to Keeping Vinyl Vehicle Wrap Looking Like New

Great wrap by 111 Ink

If you have a great looking vinyl vehicle wrap, you probably want it to look like new as long as possible. To get the most out of your or your customers’ investment, follow these Do’s and Don’ts for cleaning applied your vinyl vehicle wrap.This practical and simple information can make it easy to keep that fresh, new look.

Important Do’s and Don’t’s for cleaning and caring for your applied vinyl vehicle wrap:

The Do’s

1. Hand wash applied vinyl graphics with a blend of mild detergent and clean water. Pressure washing (see diagram) is not recommended as it can cause vinyl wrap to lift around the edges and degrade the face film. Once that happens, the graphics lose luster, fade, crack and can come away from the substrate.
2. Test any cleaning solution on a small section of the vinyl graphic before using. Even with products designed for washing vehicles, it is still good practice to test on a small area. If possible, use products that are easy on the vehicle vinyl and the environment.
3. Always read the warning labels on car care products for proper safety instructions.
4. Wash the vehicle from the top down with a soapy water blend, rinse with clean water. This allows dirt and contaminants to run off the vinyl. A standard garden hose and nozzle, a clean, grit free bucket (to avoid scratching the vinyl), mild soap like Dove or Joy, soft microfiber sponges or cloths are all you need.
5. Let the vehicle air dry or dry off with a microfiber cloth. If time allows, let the vehicle air dry and touch up with soft cloth for spotting. If the vehicle wrap is dried by hand, be sure to use clean, microfiber towels and light pressure. Take care that not to lift edges or scratch vinyl.

The Don’ts

6. Do not allow fuels or other corrosive substances to stay in contact with the vinyl. Clean all spills as soon as possible. If normal cleaning procedures do not work to remove fuel or other difficult debris try spot cleaning with isopropyl alcohol or a citrus based cleaner with a microfiber towel.
7. Do not apply carnauba-based wax or any type of wax, polish, matte or carbon fiber over vinyl graphics. Doing so will result in deterioration of the vinyl film.
8. Do not use mechanical brush or pressure washing on vehicle vinyl. Brushes can cause vinyl graphics to chip or peel around the edges or scratch the surface.They can also cause the graphic to fade and dull the appearance of the over laminate. Pressure washing should only be used when if other cleaning methods have been exhausted.

For added protection, you can apply a silicone or Teflon based coating specifically designed for vinyl vehicle graphics as long as you follow the manufacturer’s suggestions for how frequently it can be applied.

For more information about vinyl vehicle wrap materials, call any of our four locations. To see what products McLogan has to offer, visit our online store.

The “Art” of Great Advertising with Vehicle Wraps

The “Art” of Great Advertising with Vehicle Wraps – 5 Important Guidelines

Simple message brand well presented

Commercial vehicle wraps could be considered a blend of advertising and art if done well and can create many memorable impressions. Considering the time, money and talent companies commit to produce commercial vehicle wraps in order to build their businesses; it makes sense to apply the fundamentals of good outdoor marketing and good design.

The blend of good marketing principles and the art of wrap design are simple and similar to any effective billboard:

But those simple principles are overlooked more often than you would expect and the intended purpose, advertising and brand recognition, fails.

So why is this medium with so much potential not always as effective as it could be? Consider the success of an effective vehicle wrap advertising requires two diverse skills.

1. The company doing customer’s the wrap must be skilled in this medium, be excellent at installation and have the necessary expertise with large format digital printing

2. The graphics and brand messaging must be done by someone experienced and successful at this type of outdoor advertising much like great billboard design

A vehicle wrap company may be top experts at installation but may lack experience or the staff for designing effective display advertising for a moving vehicle, which is very different than print media. Conversely, the display advertising expert needs a company experienced at installing wraps to ensure their customer is happy with the end product. However, what if you want to be a one-stop-shop?

You can be if you combine the fundamentals for vehicle advertising and good design. Whether you are a graphic designer for outdoor advertising mediums or you own a wrap business interested in increasing market share, these guidelines will help you make visually impactful messages while increasing the return on investment for advertising programs for your business or a clients.

For companies that install vehicle wraps that means more happy clients and that means for vehicles to wrap!

You might find these points somewhat controversial or “not your style”, but keep an open mind. Here are 5 tried and true ways you can dominate with commercial vehicle wraps:

#1: Make sure you brand images are outstanding (literally)

Great brand image and effective message

Extensive market testing shows that Design (not content) is King in terms of gaining people’s trust and keeping their attention for those critical first 2-3 seconds. In a study conducted by Dr.Elizabeth Sillence, a senior lecturer on psychology and communication, found that people developed trust issues related to design. Good, clear design can establish trust immediately vs. poor or confusing design that creates instant rejection. We do indeed judge a book by its cover!

Vehicle wraps flop from a marketing perspective if the company has a poor brand identity or a unclear logo from a design standpoint. Unless you already have nationwide brand recognition, your brand needs to be the primary message for a vehicle wrap. Why? If you are a small or medium sized business trying to gain new business in a community, what you want people to remember is your brand so they can find you later.

Look at your brand identity and logo. If it’s not super professional, eye-catchingly attractive from a design standpoint (confirmed by candid observers) and coveys what you offer in an instant, this is an opportunity – not a problem. For people serious about building their businesses, this is a no brainer. It is an opportunity to redo or update your brand image or logo and make a splash about re-launch too!

#2: Minimize Advertising Copy (a lot)

It’s especially important to keep simple messaging on smaller vehicles. Unless a vehicle is parked, people only have a few seconds to take in your message. With larger vehicles, like trailers that are mainly for stationary use, you have more leeway but this rule still applies.

Brand message pops

There are really only 4 few things that an effective vehicle wrap should have:

      • Powerful brand messaging
      • Your website address
      • Your phone number
      • Tagline message (optional)

Lists or multiple lines of text are not effective as a rule on a vehicle wrap. Since a large portion of your exposure is when the vehicle is moving, people will not remember your brand if there is too much to read. To be continuously effect, you need to convey one to two memorable impressions that will send people to the web to or phone to learn about your business. The rule of thumb is to relate to vehicle wrap ads like a billboard. The more copy on a billboard the less people take away OR miss the message all together.

#3: Avoid Photos (or use them judiciously)

Sure a lot of “wrappers” and designers would not agree with this point but unless you have a very big vehicle with lots of space for relevant pictures, photos generally do not convey your brand. They are distracting if not used judiciously and viewers may end up focused on the pictures – we are wired for look at pictures – and can miss the brand all together. If you do use an image, ask yourself:

      • Does the photo connect the viewers to the company?
      • Does it convey the company’s brand identity?
      • Would the message be more clear or effective without a picture?

Great logo for brand message overwhelmed by the photos

A photo might connect me with what the company does, but if the brand is good and properly executed, it wins easily.

Look at the example on the left. The pictures of the dogs are great and there is certainly a connection to the service. But, they do not convey the brand. Look at their logo…it’s great and you can hardly see it! If the logo was prominent vs. the pictures, the brand, message and information come across with more impact and it would be easier for people to absorb and remember the company.

I only gave myself 2.5 seconds to view the message because that is ALL the time the average viewer has when the vehicle is moving. After 2.5 seconds are up, will your message be lost amid all the elements trying to grab for a potential customers attention.

There are occasions that might call for a well-placed photo. For example on box trucks, big trailers or a very simple message, but there is no question that powerful brand messaging the most effective way to get your name and contact information across quickly. But think about the vehicles you have seen wrapped where the photos dominated. How many of the brand messages got across?

Rule #4: Design to Stand Out in the Crowd (and the roads are getting more crowded every day)

Too many elements

Now don’t get us wrong, we love diamond plate, carbon fiber, tribal flames effects. Some marketers say use these to make your commercial vehicle wrap stand out. Consider the opposite can be true for vehicle wraps for businesses. They are great for fun vehicles, stationary rigs at shows and do add dramatic effect, but not always good for getting your primary message across in a few seconds. Why is that?

To the eye, as your vehicle goes by, all those fills, “noisy” backgrounds, photos, flames and glows, are scattered with visual noise often leave a potential customer saying “but what was the message?”. Designing a vehicle wrap, which stands out, that has impact that can be read, absorbed, and remembered makes it much easier to be seen among the ever-increasing vehicle ad messaging. Clever is good…clutter is not.

Rule #5: Make your Message Simple (and obvious)

Every time potential customers have to work to figure out the brand messaging, it’s a lost prospect and if you think about it, defeats the point of having a commercial vehicle wrap. It is a classic mistake when designing wraps, to confuse this medium with print design. With print design the viewer can absorb the advertising and understand the message if it is well done. With vehicle wrap advertising you have about two blinks of an eye.

So here’s the nutshell….consider that there is one, primary message you’re hoping the viewer will take away:

      • What is it?
      • Does your wrap design effectively communicate it in 2 to 3 seconds?
      • Does it get lost in the visual noise?

Confusing images, scattered information

And here is a lesson to avoid. When designing your vehicle wrap ensure your message and information is legible from a good distance!

So if you want to grow your vehicle wrap business, be the company that understands and uses appropriate images, messaging and brand impact and that understands  how to marketing your clients business as effectively as possible given how their vehicles will be used. Your wraps will stand out in the crowd!

McLogan Supply has a complete line of vehicle wrap supplies for commercial, personal and just plain artistic fun for all levels of “wrappers”. We are happy to answer questions too! Stop by a McLogan store near you or visit us online! Join us on Facebook.